Here’s How To Balance Profitability And Social Good

Here’s what they had to say about balancing their social good mission with their financial bottom line.

Incorporating social good into a business model has always been laudable, but it’s especially important as Millennials reach the height of their spending power. Almost half of Millennials are willing to make a purchase to support a cause, and over half will pay more for environmentally sustainable products. In addition, 94 percent of Millennials want an opportunity to use their skills to help a cause, meaning you’ll have better luck recruiting them as team members if your business makes a positive difference.

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